FAQs

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What is ABA?

Behavior analysis is the science of learning, applied behavior analysis (ABA) is the application of the science of behavior analysis to the real world. It’s most commonly used to support individuals with autism and other disabilities. Using the principles of reinforcement, new skills can be established thus increasing independence for the learner and ultimately improving quality of life.

Behavior analysis can be applied in any setting where behavior change is the goal. For instance, self-management, habit reversals, weight loss, self improvement, exercise programs, to name a few. ABA can even be used within organizations to improve employee performance, this is called Organizational Behavior Management (OBM). If you are interested in OBM services, contact us!

Is ABA abusive? I’ve heard…

ABA in itself is not abusive— however that does not discount experiences by autistic individuals who have been abused by an ABA provider. Like anything else, there are good practitioners and not-so-good practitioners. Furthermore, there are practices that were more acceptable in a previous time than would be now. Behavior analysis, like other science improves with understanding. Fun fact, BF Skinner (basically the father of behavior analysis) despised the use of punishment and warned against it in many of his written works.

If this remains a concern, consider working with us via our family led intervention model, where caregivers are the main drivers of treatment, We are happy to continue the discussion as well!

Who Is eligible for services?

Services are available for anyone, but, generally speaking insurance and state funding primarily support individuals with autism and other related disabilities.

We work with individuals across the lifespan—including toddlers, school-aged children, adolescents, and adults.

Where are services provided?

In-home, community and via telehealth. No in-clinic options at this time.

Will you work in school or daycare?

Yes! This just needs to be approved through you and your school or daycare prior to starting services.

Do you accept Insurance?

Absolutely! Currently, Wisconsin Medicaid, Dean Health, and WPS insurance

We also provide behavioral services via the CLTS waiver

Are you hiring?

Not yet! Check back in 2026 :)

What is the intake process?

A step-by-step infographic for a process, with seven steps. Step 1: Contact us, represented by an envelope and phone icon; Step 2: Verify insurance, shown with a checkmark badge; Step 3: Initial meeting, depicted with three people sitting at a table with laptops; Step 4: Intake paperwork, illustrated with a paper and pencil; Step 5: Submit authorization for assessment, with a checkmark badge; Step 6: Assess and write treatment plan, represented by a target with an arrow; Step 7: Start treatment, shown with a start flag.