FAQs

What is ABA?

Behavior analysis is the science of learning. Applied behavior analysis (ABA) is the application of the science of behavior to real world problems. ABA is most commonly used to support individuals with autism and other disabilities. By using the principles of reinforcement, new skills can be established thus increasing independence for the learner and ultimately improving their quality of life.

Behavior analysis can be applied in any setting where behavior change is the goal. For instance, in addition to autism treatment ABA can be effective in developing self-management strategies, habit reversals, weight loss, self improvement, exercise programs, to name a few. ABA can even be used within organizations to improve employee performance, this is called Organizational Behavior Management (OBM).

Are you hiring?

Not yet! Check back in 2026!

Who Is eligible for services?

Services are available for anyone, but, generally speaking insurance and state funding primarily support individuals with autism and other related disabilities.

We work with individuals across the lifespan—including toddlers, school-aged children, adolescents, and adults.

Do you accept Insurance?

Absolutely! Currently, Wisconsin Medicaid, Dean Health, and WPS insurance

We also provide behavioral services via the CLTS waiver

Will you work in school or daycare?

Yes! This just needs to be approved through you and your school or daycare prior to starting services.

Where are services provided?

Services are offered In-home, community and via telehealth. No in-clinic options at this time, although we hope to offer in-clinic services in the future.

What does the intake process look like?

This will vary based on insurance or CLTS funding. Both require prior authorization either from the insurance company or your county waiver agency. Insurance requires a formal assessment and treatment plan to be submitted before they will authorize services. Contact us and we will happily walk you through the process!

Is ABA abusive? I’ve heard…

ABA in itself is not abusive— however that does not discount experiences by autistic individuals who have been outspoken about their negative or even traumatic experiences with ABA. Like anything else, there are good practitioners and not-so-good practitioners. Furthermore, there are practices that were more acceptable in a previous time than would be now. Behavior analysis, like other science improves with understanding. Fun fact, BF Skinner (basically the father of behavior analysis) despised the use of punishment and warned against it in many of his written works.

If this remains a concern, consider working with us via our family led intervention model, where caregivers are the main drivers of treatment, We are happy to continue the discussion as well!